our expertise

THE GOOD GUILD is a holistic design house for launching purpose driven brands and products, driven by insight from industry leading creators and their communities. We’re experienced in every aspect of creating brands, from the initial concept, to costing, manufacturing, marketing and to final product launch. Whether you are looking to build your new brand or product from scratch, or you are an established retailer looking to fill a white space with a new brand, product, or service, we are here to co-create with you.

our experience

We have experience building consumer centric brands and products for the retail market. We have successfully partnered Fortune 100 to 500 retailers and social influencer communities with 200k to 20M+ to launch their brands. We have led private label design strategy and development for Targets home lifestyle categories and served as a Design Director for Williams Sonoma Inc. We have partnered with industry leading creators including The Home Edit, Rosanna Pansino, John Derain, Rachel Ashwell, Monique Lhuillier, Missoni, and Nate Berkus to name a few. We have collaborated with the majority of retailers to include Target, Pottery Barn, The Container Store, Amazon, Costco and Lowes to launch sustainable product lines within their key home categories both in store and online.

past work

THE GOOD GUILD

our expertise

our experience

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